So i was reading 'Green is the New Black' by Tamsin Blanchard and came across the part telling you how to look chic on bikes. Freitag started in 1993 by graphic designer brothers from Zurich, Markus & Daniel Freitag. The cool thing about theirs bags is that they're made of tarpaulin. Very eco, aye? This Fake Snake edition totally awed me.
Now i feel like going to the company i used to work with and get those tarpaulin they used as backdrops for events to do my own bag :D heh.